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Experience, expertise & execution capability
NutriTrack is a digital nutrition platform combining a consumer app with a clinician dashboard to help dietitians, clinics, and insurers manage patient nutrition through AI-assisted food logging and connected health data. The company operates in clinical nutrition and chronic-disease management, and enables patients with diabetes, obesity, and cardiovascular risk to track intake automatically while their care teams monitor adherence in real time.
Target Raise: €1,500,000
Offered Stake: 15%
Instrument: Equity
Implied Valuation: €10,000,000
Use of Funds
FOUNDER
Sanne de Vries
CEO & Founder
Registered dietitian turned product builder with 9 years across clinical nutrition and digital health. Previously led product at a Dutch telehealth scale-up before founding NutriTrack.
advisor
Dr. Pieter Janssen
Medical & Clinical Advisor
Practicing endocrinologist and former head of a hospital nutrition unit. Advises on clinical validation, reimbursement strategy, and medical-device regulatory pathways across the EU.
Core team
Eva Bakker
Chief Product Officer
Product leader specializing in patient-facing health apps and behavior-change design. Previously shipped consumer wellness products serving over 1 million monthly active users.
CORE TEAM
Daan Visser
Head of Growth & Partnerships
Growth lead with a strong network across EU clinics and insurers. Previously managed payer partnerships at a digital-therapeutics company operating in the Benelux region.
Core team
Lukas Smit
Lead Engineer & Infrastructure Architect
Backend and ML engineer focused on health-data pipelines and integrations. Built GDPR-compliant infrastructure connecting wearables and EHR systems at a prior medtech startup.
Strengths
The founding team blends clinical nutrition credibility with proven SaaS product and engineering delivery, backed by a respected practicing-clinician advisor who anchors regulatory and reimbursement strategy.
Gaps
No dedicated commercial or insurer-contracting lead has been hired yet, and clinical-affairs and regulatory capacity currently depend on the part-time advisor rather than a full-time in-house function.
The platform pairs a consumer app with a clinician dashboard. Patients log meals via photo and connected devices; AI estimates macros and micronutrients, while care teams set goals, track adherence, and message securely. Integrates with wearables and EHRs.
Revenue Model
SaaS Subscription (clinics) + Freemium consumer app
Pricing
€29 per clinician seat per month, annual billing
Monetization Stage
Revenue generating, early traction
Product/Service
Traction
Roadmap
TAM
€18 Bn (global digital nutrition & wellness)
SAM
€3.2 Bn (EU clinical nutrition & chronic-disease management)
SOM
€180 Mn (achievable EU clinic + insurer share within current GTM)
Target market
Dietitians, hospital nutrition departments, chronic-disease clinics, and health insurers across the EU managing patients with diabetes, obesity, and cardiovascular risk who need measurable, continuous adherence data.
Growth Drivers
Rising chronic-disease burden and a reimbursement shift toward preventive digital care are pushing payers and clinics to adopt tools that prove patient adherence and outcomes at scale.
Category
HealthTech / Digital Nutrition / Clinical Decision Support / Chronic Disease Management
Why now
Insurers and regulators increasingly reimburse digital therapeutics, and mainstream wearable and CGM adoption now supplies the continuous data needed to make nutrition care measurable and clinically credible.
Competitive Landscape
Differentiation
AI photo-based logging reduces patient burden and improves adherence versus manual-entry competitorsClinician and insurer reporting designed around EU reimbursement and GDPR data handling from day oneOpen integration layer unifying wearables, CGMs, and EHRs into a single longitudinal nutrition recordDual B2B/B2C model lets clinics onboard patients who then continue on a paid consumer tierMarket Risks
Reimbursement timelines vary by country and could slow insurer-led adoption beyond the NetherlandsThe crowded consumer nutrition space could raise acquisition cost if B2C is pushed too earlyClinical-grade accuracy claims for AI logging will require ongoing validation and regulatory diligence
Stage
Seed
Jurisdiction
Netherlands
Amount
€1,500,000
Instrument
Equity
Stake
15%
Valuation
€10,000,000
Investment Highlights
Strong founder-market fit pairing registered-dietitian expertise with proven product and engineering deliveryGenuine paid traction across 12 clinics and two insurers with healthy month-over-month user growthDefensible integration and reimbursement positioning in a large, structurally growing EU marketKey Risks
The €10M valuation looks rich for seed stage relative to current ARR and early pilot revenueRegulatory and clinical-validation overhead could extend runway needs beyond this roundRevenue is concentrated in early pilots; conversion to long-term paid contracts is still unprovenInvestment Recommendation
Proceed to full due diligence. NutriTrack shows strong founder-market fit, real paid traction across clinics and insurers, and a defensible position in a large EU market. Before committing, negotiate the valuation toward a more typical seed range, confirm pilot-to-contract conversion rates, and independently validate the accuracy of the AI nutrient-estimation engine.
Disclaimer
This is not investment advice. The pre-scoring analysis is generated for informational purposes only and should not be relied upon as a basis for making investment decisions. Always conduct your own due diligence.
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